Dovetail Mid-Century Furnishings
Full brand development for a conceptual furniture company Dovetail Mid-Century Furnishings. The brand development entailed the company name, logo, wordmark, typography, tagline, color palette, pattern, business cards, seasonal catalog, website, phone app, price tags, apparel, delivery van, and a brand guide book.
Dovetail's mission is to provide mid century modern furniture that celebrates craftsmanship and quality. Dovetail's tagline "Built for you: Furniture celebrating craftsmanship" embodies their mission. Their brand colors and aesthetic are sophisticated and modern while remaining open and friendly to a large target audience looking to furnish their dream home.
To dive deeper into the world of Dovetail, view my process work.